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SABMiller PLC - SABMiller acquires US brands

RNS Number:5345F
SABMiller PLC
03 July 2006

            SABMiller acquires Sparks(R) and Steel Reserve(R) brands


London and Johannesburg, 3 July 2006.  SABMiller plc announces that it has
entered into an agreement to acquire the Sparks(R) and Steel Reserve(R) brands
and related trademarks from US contract brewing partner McKenzie River
Corporation ('McKenzie River') for a cash consideration of US$215m. In addition,
SABMiller and McKenzie River have agreed an ongoing new product development
partnership.


Sparks(R) is a citrus flavored premium malt beverage with added caffeine,
taurine, guarana and ginseng and is the leader in the high growth caffeinated
alcoholic malt beverage category. The brand is available in three variants:
Sparks Orange(R) (original), Sparks Plus(R) and Sparks Light(R). Sparks(R)
achieved a compound annual growth rate of 107 percent between 2003 and 2005,
selling 317,000 hl in 2005.


Steel Reserve(R) is a high gravity lager which is slow brewed for a minimum of
28 days. It is the leading brand in the US high gravity lager category and has
grown at a 35 percent compound annual growth rate between 2003 and 2005 with a
total of 1.6 million hl sold in 2005.


McKenzie River is a San Francisco based beverage marketing firm with an
impressive track record for innovation aimed at developing new products. The
company, which was founded in 1987 by President Minott Wessinger, launched the
Steel Reserve(R) brand in 1997 and the Sparks(R) brand in 2002.

Completion of the transaction is subject to the customary review by U.S.
antitrust authorities

Norman Adami, President and CEO of Miller Brewing Company, commented:


'Sparks and Steel Reserve will have an immediate positive impact on our growth
profile.  In addition, our new product development relationship with Minott
Wessinger connects us with a very special guy when it comes to innovation.'


Ends


Notes to editors:


SABMiller

SABMiller plc is one of the world's largest brewers with brewing interests or
distribution agreements in over 60 countries across five continents. The group's
brands include premium international beers such as Miller Genuine Draft, Peroni
Nastro Azzurro and Pilsner Urquell, as well as an exceptional range of market
leading local brands.  Outside the USA, SABMiller plc is also one of the largest
bottlers of Coca-Cola products in the world.


In the year ended 31 March 2006, the group reported US$2,626 million adjusted
pre-tax profit and a turnover of US$15,307 million.  SABMiller plc is listed on
the London and Johannesburg stock exchanges.


This announcement is available on www.sabmiller.com


For further information on the Sparks(R) and Steel Reserve(R) brands please
visit:

www.sparks.com

www.steelbrewing.com


Enquiries:

                                SABMiller plc                            Tel: +44 20 7659 0100

Sue Clark                       Director of Corporate Affairs            Tel: +44 20 7659 0184

Gary Leibowitz                  Senior Vice President, Investor          Tel: +44 20 7659 0119
                                Relations

Nigel Fairbrass                 Head of Media Relations                  Tel: +44 20 7659 0105


This announcement does not constitute an offer to sell or issue or the
solicitation of an offer to buy or acquire securities of SABMiller plc (the
'Company') or any of its affiliates in any jurisdiction or an inducement to
enter into investment activity.

This document includes 'forward-looking statements'.  These statements may
contain the words 'anticipate', 'believe', 'intend', 'estimate', 'expect' and
words of similar meaning.  All statements other than statements of historical
facts included in this announcement, including, without limitation, those
regarding the Company's financial position, business strategy, plans and
objectives of management for future operations (including development plans and
objectives relating to the Company's products and services) are forward-looking
statements.  These forward-looking statements involve known and unknown risks,
uncertainties and other important factors that could cause the actual results,
performance or achievements of the Company to be materially different from
future results, performance or achievements expressed or implied by such
forward-looking statements.  These forward-looking statements are based on
numerous assumptions regarding the Company's present and future business
strategies and the environment in which the Company will operate in the future.
These forward-looking statements speak only as at the date of this announcement.
The Company expressly disclaims any obligation or undertaking to disseminate
any updates or revisions to any forward-looking statements contained in this
announcement to reflect any change in the Company's expectations with regard
thereto or any change in events, conditions or circumstances on which any such
statement is based.

Any information contained in this announcement on the price at which the
Company's securities have been bought or sold in the past, or on the yield on
such securities, should not be relied upon as a guide to future performance.


                      This information is provided by RNS
            The company news service from the London Stock Exchange
END

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