Print Page | Close Window

SABMiller PLC - Bluetongue BreweryAcquisition

RNS Number:1943J
05 December 2007

Ref 33/2007

5 December 2007


SABMiller plc today announces that its joint venture with Coca-Cola Amatil
Limited (CCA), Pacific Beverages Pty Limited (Pacific Beverages) has acquired
Bluetongue Brewery Pty Limited (Bluetongue), the Australian premium brewer.

Bluetongue was established in 2003 and operates from a brewery near Newcastle,
New South Wales with an annual capacity in excess of 50,000 hectolitres. Its
premium beer brands include Bluetongue Premium Lager, Bluetongue Premium Light,
Bluetongue Traditional Pilsner, Bluetongue Alcoholic Ginger Beer and Bondi

In its four years of operation Bluetongue has had significant success in the
premium beer category and in 2004 Bluetongue Premium Lager was awarded New
Product of the Year at the Australian Liquor Awards. The operations and product
range have been progressively expanded and in the year to November 2007 the
company has delivered sales growth of over 70 per cent.

The acquisition will give Pacific Beverages greater access to the Australian
premium beer market which has grown at a rate of around 15 per cent each year
for the last six years. Ari Mervis, Managing Director SABMiller Asia, said, 'The
Australian premium beer market is growing strongly year-on-year. Pacific
Beverages is well placed to capitalise on this trend and our expertise in
premium brand management together with CCA's distribution strength means that we
can accelerate the development of the Bluetongue brands and grow our share of
the premium beer market in Australia.'

Terry Davis, the Group Managing Director of CCA, said, 'The acquisition of
Bluetongue Brewery adds a fast-growing and uniquely Australian premium beer
brand to Pacific Beverages' existing portfolio of imported premium beers and
fits perfectly with our strategy of developing our presence in the Australian
premium beer market.'

Sales of Pacific Beverages' existing premium imported beer brands have grown
strongly since their introduction in 2006. For the full year, it is expected
that volumes will grow by more than 100 per cent over the prior year when the
brands were managed under other distribution arrangements. This growth has been
achieved through targeted brand advertising, outlet execution, and the benefits
of expanding availability through CCA's large customer network. In November 2007
SABMiller's Miller Chill, a chelada-style light beer was launched in the
Australian market and early consumer uptake has been encouraging.

The value of the gross assets acquired is approximately A$14 million (US$12.3
million). The purchase price is not being disclosed.


Note to editors:

Pacific Beverages

Pacific Beverages is the 50:50 joint venture between Coca-Cola Amatil Limited
and SABMiller plc to sell and distribute imported premium beer in Australia.
Pacific Beverages imported SABMiller's international premium brands, Peroni
Nastro Azzurro, Miller Genuine Draft, Miller Chill and Pilsner Urquell into the
Australian market.

Pacific Beverages also sells and distributes the premium spirit portfolio of
global premium spirits distributor Maxxium. Major brands include Jim Beam,
Canadian Club, Remy Martin, Cointreau, The Famous Grouse and ABSOLUT VODKA.


Based in Newcastle, New South Wales, Bluetongue was established in November
2003. Premium beer brands include Bluetongue Premium Lager, Bluetongue Premium
Light, Bluetongue Traditional Pilsner and Bluetongue Alcoholic Ginger Beer, and
Bondi Blonde. The company currently employs 47 people.

Bluetongue's name originates from the blue-tongued lizard, one of Australia's
favourite native creatures. They are about 30cm long, have a large fierce
looking head and are easily recognised by their bright blue tongue which they
stick out to warn off predators. Blue-tongues are often found basking in the sun
in the Australian bush and in backyards across suburban Australia.

SABMiller plc

SABMiller plc is one of the world's largest brewers with brewing interests or
distribution agreements in over 60 countries across six continents. The group's
brands include premium international beers such as Miller Genuine Draft, Peroni
Nastro Azzurro and Pilsner Urquell, as well as an exceptional range of market
leading local brands. Outside the USA, SABMiller plc is also one of the largest
bottlers of Coca-Cola products in the world. In the year ended 31 March 2007,
the group reported $3,154 million adjusted pre-tax profit and revenue of $18,620
million. SABMiller plc is listed on the London and Johannesburg stock exchanges.

For more information on SABMiller plc, visit the company's website:

Coca-Cola Amatil Limited (CCA)

CCA is the largest non-alcoholic beverage company in the Asia-Pacific region and
one of the world's top give Coca-Cola bottlers. CCA operates across five
countries - Australia, New Zealand, Indonesia, Fiji and Papua New Guinea. In the
past six years CCA has diversified its portfolio of products to include water,
sports drinks, fruit juices, coffee, iced teas and packaged ready-to-eat fruit
and vegetable products.

CCA produces the Australian market's number one cola brand - Coca-Cola; the
number one non-sugar colas, diet Coke and Coca-Cola Zero; the number one bottled
water brand Mount Franklin and the number one sports beverage; Powerade

-----------------                 -----------------------     ------------------

                  SABMiller plc
Sue Clark         Director of Corporate Affairs           Tel: +44 20 7659 0184

Gary Leibowitz    Senior Vice President, Investor         Tel: +44 20 7659 0119

Nigel Fairbrass   Head of Media Relations                 Mob: + 44 7799 894 265

                  Coca-Cola Amatil Limited
Sally Loane       Media                                   Tel: +61 2 9259 6797

Paul Irving       Analysts                                Tel: +61 2 9259 6185

This announcement does not constitute an offer to sell or issue or the
solicitation of an offer to buy or acquire securities of SABMiller plc (the
'Company') or any of its affiliates in any jurisdiction or an inducement to
enter into investment activity.

This document includes 'forward-looking statements'. These statements may
contain the words 'anticipate', 'believe', 'intend', 'estimate', 'expect' and
words of similar meaning. All statements other than statements of historical
facts included in this announcement, including, without limitation, those
regarding the Company's financial position, business strategy, plans and
objectives of management for future operations (including development plans and
objectives relating to the Company's products and services) are forward-looking
statements. These forward-looking statements involve known and unknown risks,
uncertainties and other important factors that could cause the actual results,
performance or achievements of the Company to be materially different from
future results, performance or achievements expressed or implied by such
forward-looking statements. These forward-looking statements are based on
numerous assumptions regarding the Company's present and future business
strategies and the environment in which the Company will operate in the future.
These forward-looking statements speak only as at the date of this announcement.
The Company expressly disclaims any obligation or undertaking to disseminate any
updates or revisions to any forward-looking statements contained in this
announcement to reflect any change in the Company's expectations with regard
thereto or any change in events, conditions or circumstances on which any such
statement is based. Any information contained in this announcement on the price
at which the Company's securities have been bought or sold in the past, or on
the yield on such securities, should not be relied upon as a guide to future

                      This information is provided by RNS
            The company news service from the London Stock Exchange


Share price data provided by vwd group & financial data provided byMorningstar.